New technology companies and complexity

Here’s a thought: Most new technology companies which are started by techie boys and girls will make an important mistake.  They will have embedded in their minds that growing the complexity and “completeness” of their technology offering is a kind of success.  To them it will be the dominant focus of their thoughts.

Some of these companies will survive anyway — these are the lucky ones.  Some will succumb to the complexity they build INSTEAD of paying customer relationships.  Once upon a time I too measured my success by “Look how many web servers I have.” and “We’re just turned on our fourth network operations center”

Take away: Technology is powerful.  But like any drug take it only to improve the function and health of your core business.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s